Overview
Talent Attraction Playbook for the Competitive Edge will teach you battle-tested techniques to secure the right talent.
Through real business case studies of companies big and small, we’ll unpack lessons from successful talent attraction campaigns. As an HR professional or business owner, you’ll discover communication methods like video storytelling to articulate your employer value proposition.
In this course, you will:
- Create an impactful recruitment journey to win over your best-fit candidates
- Analyze marketing strategies to effectively connect with talent from diverse backgrounds
- Learn to harness the power of social media for meaningful engagement
Discover how you can build a great talent pool in a cost-effective way. Enroll now to acquire the skills to attract the high-impact employees you need to drive your organization forward.
Course Topics
Understanding Today’s Talent Expectations and Industry Trends
Data-Driven Candidate Engagement
Techniques to Source Diverse Talent
Crafting a Compelling Employer Value Proposition
Engaging Talent Through Social Media
Building Innovative Talent Outreach Campaigns
Learning Outcomes
At the end of this course, you’ll be able to:
- Ascertain the market competitiveness of an Employer Value Proposition (EVP) and recognize areas for enhancement
- Determine best practices to effectively convey an EVP across key online platforms, including career pages, job portals and social media
- Develop and collaborate with internal stakeholders to formulate a needs assessment and compensation philosophy for acquiring top talent
- Map the full candidate journey, identify potential negative experiences, and ideate solutions to convert these into positive interactions
- Apply talent segmentation to identify opportunities to reduce cost and boost calibre of applicants via strategic talent pooling efforts
- Develop a detailed candidate persona to inform more effective hiring through targeted sourcing channels and customized outreach tactics
- Analyze recruitment data to propose evidence-based improvements to the hiring process
Who Should Attend
This program is for you if you’re an HR professional in the talent acquisition function or if you have talent acquisition responsibilities. This course is also relevant for business owners or hiring managers who would like to gain a competitive edge in the talent market.
Course Journey
Assessment & Evaluation
Participants will have a 2-day window after their course, to complete the evaluation and assessment. They must complete the evaluation and successfully pass the assessment to be eligible for their course certificate. The course evaluation and assessment will be conducted online.
To be eligible for funding, participants are required to attain a minimum 75% attendance and pass the course assessment. Please refer to our Terms & Conditions for more details.
Fees & Funding
Funding available for the Individual
| Full Course Fee | Without Funding | S$2,100.00 |
|---|---|---|
| Singapore Citizens / Permanent Residents | Course Fee after 70% SSG funding | S$630.00 |
| Singapore Citizens aged 40 years & above | Course Fee after 70% SSG funding and MCES 20% | S$210.00 |
All course fees are subject to prevailing Goods & Services Tax (GST). GST will be applied on nett course fees after 70% baseline grant, before any other applicable subsidies.
Funding available for Singapore-registered Companies
| Full Course Fee | Without Funding | S$2,100.00 |
|---|---|---|
| Singapore registered Companies sponsoring Employees who are Singapore Citizens / Permanent Residents | Course Fee after 70% SSG funding | S$630.00 |
| Singapore registered SMEs sponsoring Employees who are Singapore Citizens / Permanent Residents | Course Fee after 70% SSG funding and ETSS 20% | S$210.00 |
All course fees are subject to prevailing Goods & Services Tax (GST). GST will be applied on nett course fees after 70% baseline grant, before any other applicable subsidies.
Cohort Intake
- 4 & 5 Sep 2024
- 26 & 27 Nov 2024
Facilitator Bio
Lara Dudley
Lara is an accredited faculty of the Korn Ferry Academy. She is a versatile business professional, with experience as a management consultant, entrepreneur, and educator. In 2014, she co-founded DigitalMatter, a tech consultancy focused on the real estate and AEC industries. Under her leadership, DigitalMatter grew their workforce to 30 employees strong and set industry standards for digital best practices. Lara played a crucial role in establishing the company's HR function, including the creation of a strong employer brand that attracted top talent.
Lara's training style is to question the status quo, challenge individuals, and help them reach their full potential. She is a skilled connector, having worked with individuals and organizations across a variety of sectors, including finance, consulting, and AEC. Her experience extends from working with governments and large corporations to small start-ups and non-profit organizations.
Lara is a passionate advocate for social causes and has been involved in curriculum development for aidha, a micro-business school for domestic helpers, and Bagosphere, an L&D training program for rural youth in the Philippines. She serves on the advisory board of several social enterprises and enjoys judging business competitions at schools and universities.
Terms & Conditions
Success Stories
Don’t just take our word for it
SUGGESTED COURSES
Accelerating Business Strategy through Talent Management
Bridging Talent Acquisition and Business Strategy
Talent Assessment and Selection for Effective Hiring
Contact Us
Great leaders know an opportunity when they see it—and grab it on the spot. There’s no better time than now to start investing in yourself and your people. Speak to a Korn Ferry Academy consultant today.
