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Courses

Elevating Your Personal Brand and Executive Presence

1-day
1-day
17 Nov 2026
94%
Learner Recommendation Score

Our upcoming intakes in September are fully subscribed. The next available intake is on 17 November 2026. Register now to reserve your seat!

Overview

Your reputation is shaped in the moments when you are not present, through the way colleagues describe you, the confidence others place in you, and the impression you leave behind. This is the essence of your personal brand, and it influences every opportunity you are offered and the trust you earn as a leader.

Elevating Your Personal Brand and Executive Presence is a one-day, in-person personal branding course for professionals designed to help participants take ownership of that brand and express it with authenticity and impact. This personal brand course Singapore equips you with practical frameworks to define the qualities you want to be known for, translate them into daily behaviours, and reinforce the way you show up in high-visibility settings.

Through guided exercises, you will learn to project confidence through voice, body language, and communication, ensuring that your message is heard and remembered. The course also addresses how to leverage digital platforms strategically to showcase your expertise and extend your professional reputation online.

By the end of the day, you will have a clear narrative of your personal brand, a practical plan for amplifying it, and the confidence to demonstrate executive presence in situations that matter most, whether presenting to senior leaders, representing your team, or expanding your professional network.

Who Should Attend

This personal branding course is designed for:

  • Mid-Career Professionals seeking to clarify and project a personal brand that supports career advancement
  • Team Leaders and Managers preparing for senior leadership roles and building executive presence
  • Professionals across all functions who want to strengthen their professional reputation and executive presence
  • Client-Facing Professionals (Sales, Consulting, Business Development) who need to build credibility and trust quickly
  • HR Business Partners and L&D Professionals supporting leadership transitions and executive presence coaching
  • Entrepreneurs and Business Owners building their personal brand to attract clients, investors, and partners
  • Technical Specialists and Subject Matter Experts transitioning into leadership or advisory roles

Ideal for professionals who want to clarify their personal brand, improve conversational skills, build stronger connections with colleagues and industry peers, and project confidence in high-stakes situations.

Learning Outcomes

This course will equip you to:

  • Create a compelling personal brand that aligns with your values and professional goals.
  • Develop a strategic networking plan to purposeful connections within your target industry or business
  • Sustain healthy professional relationships with peers and industry professionals by applying practical strategies to nurture and maintain strong relationships for career growth and business opportunities.
  • Enhance executive presence through confident communication and effective body language.
  • Utilise digital platforms strategically to showcase your expertise and extend your professional reputation online. 
  • Demonstrate composure in high-stakes situations, managing nerves and showing confidence during presentations, meetings, and important conversations.

Course Topics

1. Crafting and Promoting Your Personal Brand

What You'll Gain:

  • Define your core values, strengths, and unique differentiators
  • Identify the qualities you want to be known for and translate them into daily behaviours
  • Audit your current brand (how you are perceived vs. how you want to be perceived)

2. Building Strong Networks and Relationships for Career Advancement

What You'll Gain:

  • Map your current network and identify gaps (sponsors, mentors, influencers, peers)
  • Develop a strategic networking plan aligned to your career goals
  • Apply practical strategies to initiate, nurture, and maintain professional relationships
  • Leverage your network for career growth, business opportunities, and industry visibility

3. Enhancing Executive Presence and Self-Confidence

What You'll Gain:

  • Understand the components of executive presence (gravitas, communication, appearance)
  • Project confidence through posture, vocal delivery, and body language
  • Command a room in high-visibility settings (leadership meetings, board presentations, conferences)
  • Build self-awareness of your presence and how others perceive you

4. Mastering Verbal Communication and Nonverbal Cues

What You'll Gain:

  • Structure your message for clarity, conciseness, and impact (situation-complication-resolution)
  • Use storytelling to make your brand memorable and relatable
  • Master nonverbal cues: eye contact, gestures, posture, facial expressions
  • Align verbal and nonverbal communication to reinforce your brand and credibility

5. Elevating Your Personal Brand in the Digital Space

What You'll Gain:

  • Optimise your LinkedIn profile to reflect your personal brand and attract opportunities
  • Share thought leadership content that showcases your expertise and values
  • Build an online presence that extends your professional reputation beyond your organisation
  • Use digital platforms strategically without compromising authenticity

6. Projecting Confidence in Common Professional Challenges

What You'll Gain:

  • Manage nerves and anxiety in high-stakes situations (presentations, interviews, networking events)
  • Use breathing techniques, mindset shifts, and preparation strategies to build composure
  • Handle difficult questions, pushback, and criticism with grace and confidence
  • Recover from mistakes and maintain credibility when things don't go as planned

Why Choose This Personal Branding Course in Singapore

Built on neuroscience and behavioural science research

The course draws on expertise in communication, leadership, and brain science. Frameworks are grounded in research and designed for real-world professional contexts.

Hands-on practice with personalised feedback

Rather than lecture-based learning, this personal brand course emphasises guided exercises, peer feedback, and self-reflection. You refine your brand narrative and presence in real-time.

Immediate impact – project your brand with confidence the next day

Every topic is designed for direct application. Participants leave with a personal brand narrative, networking plan, executive presence techniques, and digital branding strategies ready to use immediately.

Delivered by world-class communication and leadership experts

Facilitated by professionals with deep expertise in executive presence, persuasive communication, and personal branding, with extensive experience developing leaders across industries.

Efficient format for busy professionals

Delivered over one intensive day, this building personal brand Singapore course maximises learning efficiency whilst respecting the demands of full-time professional roles.

Accessible funding options

Designed to support professionals seeking to strengthen their personal brand and executive presence. Please refer to the Course Fees & Funding section for details.

Course Fees & Funding

Full Course Fee
$1,050* (before funding and GST)

Course Fee Payable

Participant Profile Self-sponsored Company-sponsored
SME Non-SME
Singapore Citizen ≥ 40 years old $133.35
(after 70% SSG funding, with additional 20% MCES subsidy)
$133.35
(after 70% SSG funding, with additional 20% ETSS subsidy)
$133.35
(after 70% SSG funding, with additional 20% MCES subsidy)
Singapore Citizen < 40 years old / Permanent Resident $343.35
(after 70% SSG funding)
$133.35
(after 70% SSG funding, with additional 20% ETSS subsidy)
$343.35
(after 70% SSG funding)
International Participant $1,144.50
(no funding)
$1,144.50
(no funding)
$1,144.50
(no funding)


The payable course fees reflect the amount after approved course fee grant and subsidies are applied. All fees are in Singapore Dollars (SGD) and inclusive of 9% GST.

SkillsFuture Funding (SSG)
Eligible Singapore Citizens (SCs) and Singapore Permanent Residents (PRs) may receive funding of up to 70% of course fees for SSG-supported courses. Funding levels, eligibility and payable fees are subject to prevailing funding policies at the point of course commencement.

Mid-Career Enhanced Subsidy (MCES)
SCs aged 40 and above may receive up to 90% course fee funding for SSG-supported courses (subject to meeting baseline funding conditions).
More information >

Enhanced Training Support for SMEs (ETSS)
Eligible SMEs that fully sponsor their SC/PR employees for SSG-supported courses may receive up to 90% course fee funding.
More information >

SkillsFuture Enterprise Credit (SFEC)
Eligible employers may utilise their SFEC to offset up to 90% of out-of-pocket costs for supported courses.
More information >

SkillsFuture Credit (for Individuals)
SCs aged 25 and above may use their SkillsFuture Credit (Base Tier and, where eligible, Mid-Career Tier) to offset payable course fees for eligible courses.
More information >

Course Completion & Certification

To successfully complete the Elevating Your Personal Brand and Executive Presence course, participants must meet the following requirements:

  1. Attendance: Achieve a minimum of 75% attendance and complete all assigned asynchronous pre-work.
  2. Assessment: Attain a passing score on the post-course assessment, to be completed online within two days of the course.

Participants who meet these requirements will receive a digital Certificate of Completion from Korn Ferry Academy.

Administrative details on attendance tracking, assessment, and funding eligibility can be found in our Terms & Conditions and in the course confirmation email sent to participants.

Course Schedule

18 Sep 2026 (Full)
17 Nov 2026

Frequently Asked Questions

How is this different from general personal branding or communication workshops?

This is a comprehensive personal branding course for professionals. Unlike generic workshops, it integrates personal brand definition, executive presence, strategic networking, digital branding, and composure under pressure into one cohesive framework grounded in neuroscience and behavioural science.

Do I need prior experience in personal branding to attend?

No. This personal brand course is designed for both professionals new to personal branding and experienced leaders seeking to refine their brand and executive presence. The course meets you where you are and builds practical capability.

What will I leave with at the end of the course?

You will develop: a clear personal brand narrative; a strategic networking plan; executive presence techniques for body language, vocal delivery, and gravitas; a LinkedIn optimisation strategy; and neuroscience-based techniques for managing nerves and projecting confidence.

Who should attend this course?

This personal branding course Singapore is ideal for Mid-Career Professionals, Team Leaders, Client-Facing Professionals (Sales, Consulting, Business Development), HR Business Partners, Entrepreneurs, Technical Specialists, and Professionals across all functions.

What is the time commitment?

This is a 1-day intensive course. Sessions run from 8:30 am to 5:30 pm. Pre-work (approximately 1–2 hours) is assigned before the course. A post-course assessment must be completed within two days.

Will this course help me build my LinkedIn presence?

The digital branding module covers LinkedIn profile optimisation, thought leadership content strategy, and online reputation management. You will learn practical techniques to extend your professional brand online.

What is the attendance requirement?

Participants must achieve at least 75% attendance and complete all assigned pre-work to be eligible for certification.

Is the course delivered in-person or online?

The course is delivered in-person in Singapore. This format enables hands-on practice, peer feedback, and real-time coaching on executive presence and brand narrative.

How quickly can I apply what I learn?

Immediately. The course is designed for direct application. Participants typically use their brand narrative, networking strategies, and executive presence techniques in their professional interactions within days of completing the course.

Will this help me manage nerves and project confidence in high-stakes situations?

Yes. The course includes neuroscience-based techniques for managing anxiety, breathing exercises, mindset shifts, and preparation strategies to help you project composure and confidence under pressure.

Professor Michael Netzley

Professor Michael Netzley is an AI entrepreneur, communication and leadership professor, and executive coach who helps professionals communicate persuasively and optimise performance.

He translates neuroscientific and behavioural science research into practical solutions for leaders seeking to thrive in complex environments. In 2024, Michael launched Thrive! Virtual Coach, a platform that applies brain and behavioural science to leadership development. He was previously recognised as APAC Entrepreneur of the Year (2021). 

Michael moved to Southeast Asia in 2002 to help build Singapore Management University, where he served as Practice Professor of Corporate Communication and Executive Development. He was instrumental in establishing the Corporate Communication Programme, the Teaching Excellence Initiative, and the Executive Development Office. He has also held visiting faculty appointments in Berlin, Helsinki, Bled, Buenos Aires, and Tokyo.

Michael began his communication career in 1987 as an on-air radio personality before completing his PhD in Communication at the University of Minnesota. Over three decades, he has taught executive presence, persuasive communication, and business writing. Today, he also teaches courses for senior leaders on the neuroscience of an ageing workforce and serves as executive coach and affiliated faculty at IMD in Singapore.

Beyond academia, Michael is a brain health coach with The Center for BrainHealth. He is certified through the International Coaching Certificate programme (SMU), trained as a neutral mediator, and a graduate of Coach in the Box training. He has been featured in The New York Times and MIT Technology Review, and he has published in Dialogue Review, Channel News Asia, and The Straits Times. He also co-authored four books on business communication.

What Our Participants Say

“The most instrumental aspect of the course was the step-by-step guide to building a personal brand. Early in our careers, delivering quality work is often enough. But as we move up the ladder, how others perceive us becomes just as important, and that’s something we often overlook.”

Associate Director
Real Estate

“The facilitator was excellent — well prepared, engaging, and full of energy. He shared enlightening tips that made the session lively and immediately applicable.”

Vice President
Legal, Real Estate

“The most beneficial part was learning how to show my strengths with confidence. The section on executive presence was especially instrumental as it taught me how to make a strong and lasting impression.”

Cluster Head
Healthcare

Change starts with a conversation.