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Your reputation is shaped in the moments when you are not present, through the way colleagues describe you, the confidence others place in you, and the impression you leave behind. This is the essence of your personal brand, and it influences every opportunity you are offered and the trust you earn as a leader.
Elevating Your Personal Brand and Executive Presence is a one-day, in-person course designed to help participants take ownership of that brand and express it with authenticity and impact.
Through guided exercises and practical frameworks, you will learn to define the qualities you want to be known for, translate them into daily behaviours, and reinforce the way you show up in high-visibility settings. The course also addresses how to project confidence through voice, body language, and communication, ensuring that your message is heard and remembered.
By the end of the day, you will have a clear narrative of your personal brand, a practical plan for amplifying it, and the confidence to demonstrate executive presence in situations that matter most, whether presenting to senior leaders, representing your team, or expanding your professional network.
This course will equip you to:
This course is designed for professionals who are seeking to:
To successfully complete the Elevating Your Personal Brand and Executive Presence course, participants must meet the following requirements:
Participants who meet these requirements will receive a digital Certificate of Completion from Korn Ferry Academy.
Administrative details on attendance tracking, assessment, and funding eligibility can be found in our Terms & Conditions and in the course confirmation email sent to participants.
Full Course Fee
$1,050* (before funding and GST)
Course Fee Payable
The payable course fees reflect the amount after approved course fee grant and subsidies are applied. All fees are in Singapore Dollars (SGD) and inclusive of 9% GST.
SkillsFuture Funding (SSG)
Eligible Singapore Citizens (SCs) and Singapore Permanent Residents (PRs) may receive funding of up to 70% of course fees for SSG-supported courses. Funding levels, eligibility and payable fees are subject to prevailing funding policies at the point of course commencement.
Mid-Career Enhanced Subsidy (MCES)
SCs aged 40 and above may receive up to 90% course fee funding for SSG-supported courses (subject to meeting baseline funding conditions).
More information >
Enhanced Training Support for SMEs (ETSS)
Eligible SMEs that fully sponsor their SC/PR employees for SSG-supported courses may receive up to 90% course fee funding.
More information >
SkillsFuture Enterprise Credit (SFEC)
Eligible employers may utilise their SFEC to offset up to 90% of out-of-pocket costs for supported courses.
More information >
SkillsFuture Credit (for Individuals)
SCs aged 25 and above may use their SkillsFuture Credit (Base Tier and, where eligible, Mid-Career Tier) to offset payable course fees for eligible courses.
More information >
7 Apr 2026
8 Sep 2026
17 Nov 2026
Professor Michael Netzley is an AI entrepreneur, communication and leadership professor, and executive coach who helps professionals communicate persuasively and optimise performance.
He translates neuroscientific and behavioural science research into practical solutions for leaders seeking to thrive in complex environments. In 2024, Michael launched Thrive! Virtual Coach, a platform that applies brain and behavioural science to leadership development. He was previously recognised as APAC Entrepreneur of the Year (2021).
Michael moved to Southeast Asia in 2002 to help build Singapore Management University, where he served as Practice Professor of Corporate Communication and Executive Development. He was instrumental in establishing the Corporate Communication Programme, the Teaching Excellence Initiative, and the Executive Development Office. He has also held visiting faculty appointments in Berlin, Helsinki, Bled, Buenos Aires, and Tokyo.
Michael began his communication career in 1987 as an on-air radio personality before completing his PhD in Communication at the University of Minnesota. Over three decades, he has taught executive presence, persuasive communication, and business writing. Today, he also teaches courses for senior leaders on the neuroscience of an ageing workforce and serves as executive coach and affiliated faculty at IMD in Singapore.
Beyond academia, Michael is a brain health coach with The Center for BrainHealth. He is certified through the International Coaching Certificate programme (SMU), trained as a neutral mediator, and a graduate of Coach in the Box training. He has been featured in The New York Times and MIT Technology Review, and he has published in Dialogue Review, Channel News Asia, and The Straits Times. He also co-authored four books on business communication.
“The most instrumental aspect of the course was the step-by-step guide to building a personal brand. Early in our careers, delivering quality work is often enough. But as we move up the ladder, how others perceive us becomes just as important, and that’s something we often overlook.”
“The facilitator was excellent — well prepared, engaging, and full of energy. He shared enlightening tips that made the session lively and immediately applicable.”
“The most beneficial part was learning how to show my strengths with confidence. The section on executive presence was especially instrumental as it taught me how to make a strong and lasting impression.”
This course is designed for mid-level professionals and leaders who want to strengthen their credibility, visibility, and influence, both within and beyond their organisation. It is ideal for those ready to take ownership of how they are perceived, refine their communication style, and build networks that accelerate career growth.
You will learn how to craft and sustain an authentic personal brand that aligns with your core values and professional goals. The course covers how to:
There are no prerequisites. This course welcomes professionals from all industries who want to refine their impact, visibility, and leadership presence.
You will begin by exploring your values and strengths through structured activities that help you define your personal and professional brand. As the session progresses, you will practise articulating your identity with clarity and authenticity, supported by peer-to-peer feedback and facilitator coaching. These guided sessions help you identify perception gaps, refine your message, and strengthen your leadership presence. Later in the course, you will learn to enhance your visibility through thoughtful networking strategies and LinkedIn audits, balancing performance, image, and exposure to shape how you are perceived across both physical and virtual spaces.
You will craft and test your brand story through practical exercises, reflection, and peer feedback. You will also rehearse real-world scenarios such as leadership briefings, town halls, and networking conversations. By the end of the course, you will have a personalised action plan to grow your presence both online and in person, and a roadmap to maintain authenticity and consistency across all touchpoints.
This course goes far beyond image or polish. It helps you build trust and followership by aligning your personal brand with your authentic values and leadership intent. You will leave with the confidence and clarity to project who you are, consistently, credibly, and powerfully, in every professional setting.
