Strategic Digital Marketing For Employer Branding and Talent Attraction

In the war for talent, your employer brand is more than just your logo; it's the story that defines your organization's identity.

Overview

Your brand plays a crucial role in attracting qualified candidates.

Candidates in APAC seek fulfilment and balance when choosing a job.* Any employer can say they offer that. You can stand out by showing it.

Learn how through Strategic Digital Marketing for Employer Branding and Talent Attraction.

In this course, you will:
  • Learn how to effectively use social media, develop content strategies, and create innovative campaigns that showcase your organization’s unique identity
  • Discover techniques that will help make your brand a magnet to top talent—from collaborating with influencers to using data-driven insights

Go beyond theory and explore practical strategies that will help your brand stand out and thrive. Take advantage of the insights and tools this course provides, and propel your brand into the digital spotlight.

Course Topics

Importance of Employer Branding

Components of Effective Branding

Digital Marketing Fundamentals

Social Media Strategy and Content Strategy

Referral and Employee Advocacy Programs

Measuring Branding and Digital Marketing Effectiveness for Data Driven Decision-Making

Learning Outcomes

At the end of this course, you’ll be able to:

  • Explain what digital marketing is and how it shapes talent attraction practices
  • Define the strategic components of a digital marketing plan, including links to business needs, relevant KPIs, budgets, and timelines 
  • Craft a compelling Employer Brand that has a clear value proposition and differentiating personality
  • Develop a comprehensive content strategy specifically tailored for a target candidate and mapped to each stage in the candidate journey 
  • Create a content plan to transform 1 employee’s story into 20 distinct, engaging pieces of content, tailored for various digital platforms (such as social media, blogs and videos)
  • Construct a 3-touch content campaign that is aligned with clearly defined TA goals
  • Evaluate a job posting’s SEOeffectiveness and identify areas for improvement
  • Analyze digital campaigns and recruitment metrics, and recommend improvements based on data insights

Who Should Attend

If you’re a HR professional in the talent acquisition function, or have talent acquisition or employer branding responsibilities, this course is for you. This course is also recommended for business owners, or anyone interested in using digital marketing to elevate their company’s branding and visibility to potential talent.

Course Journey

Assessment & Evaluation

Participants will have a 2-day window after their course, to complete the evaluation and assessment. They must complete the evaluation and successfully pass the assessment to be eligible for their course certificate. The course evaluation and assessment will be conducted online.

To be eligible for funding, participants are required to attain a minimum 75% attendance and pass the course assessment. Please refer to our Terms & Conditions for more details.

Fees & Funding

Funding available for the Individual

Full Course Fee Without Funding S$2,100.00
Singapore Citizens / Permanent Residents Course Fee after 70% SSG funding S$630.00
Singapore Citizens aged 40 years & above Course Fee after 70% SSG funding and MCES 20% S$210.00

All course fees are subject to prevailing Goods & Services Tax (GST). GST will be applied on nett course fees after 70% baseline grant, before any other applicable subsidies.

Funding available for Singapore-registered Companies

Full Course Fee Without Funding S$2,100.00
Singapore registered Companies sponsoring Employees who are Singapore Citizens / Permanent Residents Course Fee after 70% SSG funding S$630.00
Singapore registered SMEs sponsoring Employees who are Singapore Citizens / Permanent Residents Course Fee after 70% SSG funding and ETSS 20% S$210.00

All course fees are subject to prevailing Goods & Services Tax (GST). GST will be applied on nett course fees after 70% baseline grant, before any other applicable subsidies.

Cohort Intake

  • 26 & 27 March 2024
  • 10 & 11 June 2024

Facilitator Bio

Lara Dudley

Lara is an accredited faculty of the Korn Ferry Academy. She is a versatile business professional, with experience as a management consultant, entrepreneur, and educator. In 2014, she co-founded DigitalMatter, a tech consultancy focused on the real estate and AEC industries. Under her leadership, DigitalMatter grew their workforce to 30 employees strong and set industry standards for digital best practices. Lara played a crucial role in establishing the company's HR function, including the creation of a strong employer brand that attracted top talent.

Lara's training style is to question the status quo, challenge individuals, and help them reach their full potential. She is a skilled connector, having worked with individuals and organizations across a variety of sectors, including finance, consulting, and AEC. Her experience extends from working with governments and large corporations to small start-ups and non-profit organizations.

Lara is a passionate advocate for social causes and has been involved in curriculum development for aidha, a micro-business school for domestic helpers, and Bagosphere, an L&D training program for rural youth in the Philippines. She serves on the advisory board of several social enterprises and enjoys judging business competitions at schools and universities.

Terms & Conditions

Success Stories

Don’t just take our word for it

SUGGESTED COURSES

Mastering Business Communication in an Evolving Workplace

Learn what it takes to be a confident communicator: unlock the art of crafting clear, impactful messages that inspire action, not just attention.

Mastering Presentation and Storytelling in Business

Use a broad range of communication techniques to tell your story—effectively, in your own unique voice—and let your insights and experience shine through.

Personal Branding and Executive Presence for Career Growth

Embark on a personal journey with a course designed to help you craft an authentic personal brand that propels your career forward.

Contact Us

Great leaders know an opportunity when they see it—and grab it on the spot. There’s no better time than now to start investing in yourself and your people. Speak to a Korn Ferry Academy consultant today.

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